The automotive industry is wrestling with disruptive forces like green vehicles, changing demographics and new start-ups. SnA helps Automotive companies understand their existing customer base, define their service needs, predict the next service as well as leading generation by optimizing customer touchpoints.”
SERVICES.
Service Propensity Modeling
Mashing business domain knowledge with intensive data mining implementations to produce customer level service predictions for incremental revenue generation and also increasing customer lifetime value by reducing churn
Sales Propensity Modeling
Mashing business domain knowledge with intensive data mining implementations to produce customer level sales predictions for incremental revenue generation and also increasing customer lifetime value by reducing churn
Customer Touch Points Data Integrity
Supporting on guidance, collection and smart use of data to implement profitable integrated marketing communication strategies with satisfying customer experience
BTL Campaign Management
Measuring targeted and response-oriented campaigns for test / learn process automation and incremental revenue calculation